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Vision Crafting & Strategic Planning

Let Michael help you clarify your vision, mission, values and strategy…and make them real!

Vision crafting refers to the process of writing and creating a shared sense of meaning and responsibility for visions, missions, strategies, ethics, values, and principles. A vision inspires you to arrive at work with enthusiasm. A mission guides what you do when you get there. A strategy is how you do it. A statement of ethics, values, or principles guides your actions and relationships with co-workers, clients, vendors, and others.

Visioncrafting sets the tone for the success of any venture. To set the right tone, statements must be:
  • Juicy—inspiring, energizing, alive
  • Original—a unique expression of you, your company or team
  • Succinct—every word packed with meaning
  • Inclusive—reflecting the concerns of all stakeholders
  • Positive-active, focused, and affirming
  • Memorable-everyone knows it by heart
  • Aligned—with universal principles and basic goodness
  • Integrated—into everyday behavior.
For more details, please see Michael’s article “Vision Crafting” in Executive Excellence Magazine, January 1996.
Our organization hired Michael because of his novel approach and unique programs inspiring innovation, creativity and leadership. We designed a 3-year program that resulted in substantially and permanently changing the culture of our 300+ person department; from executives to union employees. There were measurable, significant increases in employee satisfaction, team effectiveness and communications. Michael’s programs are for business executives/leaders who truly want to leverage the creative and innovative talent in their department, division or company to improve productivity and employee retention. - Liz Faison, Project Director, Merck