The Good, The True, The Beautiful and The Heroic:

A few weeks ago I spoke at an extraordinary conference called Catalyzing Conscious Capitalism sponsored by John Mackey of Whole Foods. Speakers included Gary Hamel author of Competing for the Future and Raj Sisodia author of Firms of Endearment. Hamel, Sisodia and most of the other presenters focused on the opportunities for innovation in the face of crisis. The C3 Movement offers a different paradigm from the one that got us into our current economic mess.

The C3 Movement is predicated on these noble thoughts:

Every business has the potential to either discover or create a deeper purpose foritself, which goes beyond maximizing profits or shareholder value.

The most ethical and conscious businesses over the long-term consciously createvalue for all of their interdependent stakeholders, customers, employees, investors, suppliers, community, and the environment. Paradoxically, this principle also creates the most long-term value for investors.

Purpose is the heart-felt essential reason for a company to exist beyond its profit-making objective. It creates meaning for all stakeholders. It also contributes to profitability by attracting customers, motivating employees and inspiring investors who share a belief in a common purpose. Every company must find, articulate and continually renew its unique purpose. The four most common deeper purposes of business are The Good, The True, The Beautiful and The Heroic.”

This is the core philosophy that underpins all my work.